About

EricFoster

Creative Director

Brands that have asked me to make their logo bigger: Verizon, UPS, Nike, NBA, CNN, TNT, TBS, PGA, NASCAR, Delta, Chick-Fil-A, Cisco, Newell Rubbermaid, Porsche, Coke, AMC Theatres, IHG, Kohl’s, BB&T, Wells Fargo, Brown Forman, GNG and others.

A little bit about how I think...

As a creative leader: I pride myself on building strong, well-knit teams. I want to inspire my team to think proactively about the brand and the consumer. I've done things... some were good, some not as good — it's ok to fail if you learn from it and try again.

As a marketer: I want to make sure we are delivering well informed, great creative. Getting the right message to the right people at the right time is one thing - but, the end experience is what drives me.

As a thought leader: For digital, I believe technology needs to be infused with brand marketing. Technology is only as good as the human experience. Data, without actionable insight, doesn't mean anything. I believe in creative architecture; focusing on the experience, then laddering that into the brand. Creative talent needs to approach the work differently. We need designers who think about UX, copywriters who realize we can turn data into personal experiences and art directors who bridge that brand promise.

Eric Foster | copyright © All rights reserved

Resume

- Education -

  • KIAD (Kent Institute of Art & Design, England UK)

    BA (Hons) Visual Communication

    2001-2003

    Bachelor of Arts in Visual Communication, with a focus on graphic design and film.

  • Schoolcraft College

    Associates Degree

    1997-2000

    Associates degree in Computer Graphics Technology.

- Employment -

  • Moxie

    Creative Director

    Sep 2012 - Present

    Started as ACD with Engauge. Engauge was bought by Publicis and merged with Moxie. Promoted to Creative Director in August 2015.

  • Blue Sky Agency

    Associate Creative Director

    Dec 2011 - Sep 2012
  • Turner Sports

    Senior Art Director

    Oct 2009- Dec 2011
  • HyperActive Concepts

    Senior Designer

    Apr 2006 - Jun 2008
  • Lawler Ballard Van Durand

    Art Director

    Nov 2003 - Apr 2006
  • Initiative Publications (UK)

    Designer

    Apr 2003 - Sep 2003

Recognition

I've won some awards over my career, I don't really like to brag.

  • Addy's

    A few silver's, couple of bronze's and a gold!
  • Maxx Award

    Best digital marketing campaign (NCAA 2010)
  • Summit Award, Caples Award, Echo and some others

    A few times
Eric Foster | copyright © All rights reserved

Portfolio

Verizon-TV

TV spot for Fios by Verizon

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Verizon Fios TV Spot

My role: Concept, Creative Direction

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Verizon

Verizon Wireless Website

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Verizon Wireless Website

My role: Creative Direction; working with UX counter part and BA's, overseeing Designers, Art Directors and Copywriters for the site

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Verizon

Verizon Innovation Labs Website

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Verizon Innovation Labs Website

My role: Creative Direction; working with UX counter part, overseeing Designers, Art Directors and Copywriters for the site

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DELTA

Delta's Our Future, Our Fight website

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Delta's Our Future, Our Fight website

My role: Creative Direction; working with UX counter part, overseeing Designers, Art Directors and Copywriters for the site

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Moxie

Moxie Website

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Moxie Website

My role: Creative Direction; worked on UX, oversaw Designers, Art Directors, Copywriters, photo and video production for the site

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MarbleSlab

Branding relaunch campaign for Marble Slab Ice Cream

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Branding relaunch campaign for Marble Slab Ice Cream

My role: Creative Direction; I established new look and feel for entire brand - digital, print, voice/tone, social, in-store. Established new brand guidelines and directed all shoots.

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Cisco-TV

TV spot for Cisco Systems

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Cisco 60 Second TV Spot for IOT

My role: Concept, Creative Direction

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GNG-TV

TV spot for Georgia Natural Gas

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30 Second TV spot for Georgia Natural Gas

My role: Creative direction

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GNG-TV

TV spot for Georgia Natural Gas

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30 Second TV spot for Georgia Natural Gas

My role: Creative direction

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GNG-TV

TV spot for Georgia Natural Gas

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30 Second TV spot for Georgia Natural Gas

My role: Creative direction

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Future X

Moxie's Future X's Trends site

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Moxie's Future X's Trends site

My role: Creative Direction; worked on UX/UI, oversaw Designers, Art Directors and Copywriters

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Verizon

Verizon CRM

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Verizon's Digital CRM Program

My role: Creative Direction/Concepting; oversaw Designers, Art Directors, Copywriters for Verizon's E-CRM program

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Calphalon

Full campaign created for Calhpalon

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Full campaign created for Calhpalon

My role: creative direction, art direction and design. Helped create the idea, brand and marketing materials for this new product launch for Calphalon

See Case Study

UPS

Recap of UPS's social for 2013

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Recap of UPS's social for 2013

My role: Creative direction and concepting; oversaw Art Directors and Copywriters for all of UPS's social media

See Case Study

GNG

Audioless Arena spot for GNG

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Audioless Arena spot for GNG sponsorship

My role: Creative direction/concepting

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GNG

Audioless Arena spot for GNG

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Audioless Arena spot for GNG sponsorship

My role: Creative direction/concepting

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AMC

AMC Theatre's CRM Program

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AMC Theatre's CRM Program

My role: Creative Direction/Concepting; oversaw Designers, Art Directors, Copywriters for AMC's E-CRM program

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El Jimador

El Jimador Website

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El Jimador Website

My role: Creative Direction/Concepting; oversaw Designers, Art Directors, Copywriters this Brown Forman website

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Sir Charles

Charles Barkley's official site

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Charles Barkley's official site

My Role: Art Direction and Design for the Round Mound himself.

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AICard

AI produced Holiday Card for Moxie

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AI produced Holiday Card for Moxie

My role: Concept of the idea, oversight and direction of the project from start to finish. Received a gold Addy for this project.

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Rubbermaid

Launch video for new Rubbermaid product

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Launch video for new Rubbermaid product

My role: Creative Direction, Director

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I have a lot more proprietary work that I have done for these brands

My Old 2003-2010 Flash Portfolio (just for fun)
Eric Foster | copyright © All rights reserved

Contact

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